Moving pictures have been around as long as cave paintings. We’re built to be captivated by movement. It’s no surprise that leveraging high-quality videos on the web and in social media is essential for effective customer and client messaging. Video engages audiences on a profound level, holding their attention, and can enhance brand recognition, authenticity, and trust.

SI260 Promo Video

University of Michigan

A short promotional video designed for web and social media campaigns to boost SI260 course enrollment.

Common Restaurant Hazards

Employers SBRC

A value-added service for small business owners, these animated videos were designed to provide helpful advice for different commercial industries.

Fraud Services

Employers Insurance Group

An animated commercial to explain and promote Employers' effective fraud prevention services.

Rallying Employees

Employers SBRC

A value-added service for small business owners, these animated videos were designed to provide helpful advice for different commercial industries.

Hiring Great Retail Employees

Employers SBRC

A value-added service for small business owners, these animated videos were designed to provide helpful advice for different commercial industries.

SI360 Online Title Sequence

University of Michigan

When we converted our SI360 course to online streaming during the COVID event, we needed a cool intro sequence to let students know we were serious.

SI460 Promo Video

University of Michigan

A short promotional video from Fall 2020 designed for web and social media campaigns to boost SI360 course enrollment.
 
Twenty years ago, I used to sit in the editing bay in our office at Convergys sometimes and watch our video producers do their work. I learned more than I realized watching them work their magic, and decided to jump into video production myself years later. I love the process of finding a great piece of music and assembling the imagery to match, and finessing the messaging throughout.

How can an awesome video project help your business or organization? Contact me today and let’s get the cameras rolling.
 
Copyright ©2026 by Daniel McDonald.